Creating positive change
Fair is committed to responsible and ethical business practices that create measurable social value. Our social impact initiatives focus on strengthening communities, fostering opportunity, and supporting long-term, sustainable progress. This page outlines our priorities, partnerships, and the outcomes we strive to achieve.
Fair x The Norwegian Football Foundation
The Norwegian Football Foundation works to create inclusive football environments for people with substance-related challenges, offering routines, purposeful activity, and a sense of achievement. Fair Group’s support as general partner aims to strengthen this mission and broaden the reach of the foundation’s work.
Fair Group’s leadership emphasizes the importance of aligning the company’s commitment to fair, sustainable credit and billing practices with social responsibility. By partnering with the Foundation, Fair seeks to combine professional expertise with human-centered engagement to create positive change both on and off the field.
The Foundation's representatives highlight the value of Fair Group’s experience in financial and credit management, seeing it as a valuable resource for leaders within the street football teams. The collaboration is seen as a milestone that enhances the foundation’s ability to use football as a tool for inclusion, community building, and societal benefit.
Fair x Amnesty International
Fair Group and Amnesty International Norway have joined forces in a strategic partnership grounded in shared values and a commitment to human rights, inclusion, and equality for all. The collaboration originally began in 2025, with Fair becoming an official Rainbow Ambassador for Amnesty – a role that underscores our active support for LGBTQ+ rights and broader human rights causes.
At the heart of the partnership is a mutual goal to promote diversity, acceptance, and safety both within Fair Group as an employer and in society at large. By working together, we aim to strengthen internal understanding and competence on inclusion, support visibility through participation in Pride and other awareness initiatives, and contribute to Amnesty’s campaigns that champion equal rights and protections for people regardless of sexual orientation or gender identity.
#ProudEmployer
At Fair Group, celebrating Pride is a natural extension of our commitment to equality, respect, and human dignity. We believe that everyone should feel safe, valued, and free to be themselves – both in the workplace and in society at large. Pride is not only a celebration, but also an important reminder of the ongoing work needed to ensure equal rights and opportunities for all.
Through active participation in Pride initiatives and visible support for LGBTQ+ inclusion, we aim to foster an open and inclusive culture where diversity is embraced. This commitment is reflected in our internal values, our partnerships, and the way we engage with the communities around us.
By celebrating Pride, we stand in solidarity with the LGBTQ+ community and reaffirm our responsibility to contribute to a more inclusive, respectful, and fair society – every day of the year, not just during Pride season.
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Gender balance across our organization
Diversity and inclusion are fundamental to our ESG commitment and to the way we build a sustainable organization. We are proud to have a workforce where 50%* of our employees are women, reflecting our dedication to gender balance and equal opportunity across the company.
We actively work to ensure equal opportunities across recruitment, development, and leadership, fostering an environment where talent and competence are the defining factors for growth. By promoting fairness and inclusivity at every level of the organization, we aim to build a workplace where everyone has the opportunity to succeed and contribute.
Gender balance is not only a measure of equality, it is also a foundation for innovation, resilience, and long-term value creation.
* as of 31 December 2025
